Acta Paediatrica

Response to 'From medicalisation to avoidance: how social media distorts risk in infant health care'

CITATION: Immeli, L., Douglas, P., & Kolho, K. L. (2026). Response to 'From Medicalisation to Avoidance: How Social Media Distorts Risk in Infant Health Care'. Acta paediatrica (Oslo, Norway : 1992), 10.1111/apa.70495. Advance online publication. https://doi.org/10.1111/apa.70495

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Possums, also known as Neuroprotective Developmental care, is a paradigm shift in infant and parent wellbeing. We offer evidence-based, research-backed, wraparound evolutionary care for new families, aiming to ensure every family has the tools to grow joy in early life.