Acta Paediatrica

Challenges to infant health care in the social media era: misinformation and medicalisation

CITATION: Immeli, L., Douglas, P., & Kolho, K. L. (2026). Challenges to Infant Health Care in the Social Media Era: Misinformation and Medicalisation. Acta paediatrica (Oslo, Norway : 1992), 10.1111/apa.70468. Advance online publication. https://doi.org/10.1111/apa.70468

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Possums, also known as Neuroprotective Developmental care, is a paradigm shift in infant and parent wellbeing. We offer evidence-based, research-backed, wraparound evolutionary care for new families, aiming to ensure every family has the tools to grow joy in early life.